A step-by-step guide to creating a listing that sells.
Before you start: All account types can post listings — Individual, Equipment Dealer, Manufacturer / OEM, and Auction House.Business listings are free while the machines are yours to sell, kept up to date, within our marketplace rules and within fair use. Private sellers list up to 5 machines at a time free. The Direct Seller Pass (coming soon) will allow up to 10. Paid add-ons are optional, and EasiMachines charges 0% commission. Your workspace shows your current listing capacity. Compare account types →
Three ways to list equipment
Easiest
EasiMachines Assist
Send photos and details on WhatsApp — our team helps prepare a private listing draft for your review. No form or account is required to start. Sending a message does not publish a listing; verification and plan limits still apply.
The step-by-step guide below applies to the standard form. For WhatsApp, see whatsapp-listing. For AI spec extraction, look for the “Extract from photo or PDF” button at the top of the listing form.
1
Choose your industry & category
Start by selecting the industry (e.g. Construction, Agriculture, Machine Tools) and then the equipment category and subcategory. The right category ensures your listing appears in the correct search results and filter trees.
Tips
If you are unsure of the category, search for a similar listing and note how it is classified.
Some subcategories unlock specific specification fields — choose the most precise match.
2
Enter equipment details
Fill in the core details: make, model, year of manufacture, serial number, condition, and operating hours (or cycles where applicable). These fields drive search relevance — incomplete listings get significantly fewer inquiries.
Tips
Condition options: New, Like New, Good, Fair, Parts Only. Be honest — misrepresented condition is the leading cause of buyer disputes.
Include the serial number where possible — it builds trust and allows buyers to verify specs with the OEM.
Year of manufacture, not year of purchase.
3
Add photos
Clear photos help buyers assess condition and decide whether to enquire. Include multiple angles, the data plate, controls, working area, and any visible wear.
Tips
Overall exterior from all four sides.
Control panel or operator interface.
Key working components (spindle, blade, bucket, hitch — whatever is relevant).
Any wear, damage, or defects — show these honestly, they build trust.
Serial number and specification plate.
Recent service records or calibration stickers if visible.
Use good natural or workshop lighting — avoid dark or blurry shots.
Minimum resolution: 1200×900px. No maximum.
4
Set your price
Set a competitive asking price based on market comparables. You can list as a fixed price, "contact for price", or "make an offer". Fixed price listings convert better for lower-value equipment; "contact for price" is standard for high-value or negotiable deals.
Tips
Search EasiMachines for similar listings to benchmark your price.
Factor in any refurbishment, recent service, or included accessories.
You can edit the price at any time after publishing.
Including a realistic price generates more qualified inquiries than "contact for price".
5
Write your description
The description is your opportunity to give buyers the full picture. Buyers who have all the information they need make faster decisions and are less likely to waste your time with basic questions.
Tips
Lead with the most important selling points in the first two sentences.
Include: current condition in detail, recent service or repairs, what is included (tooling, manuals, attachments), reason for sale, and any known limitations.
Avoid vague phrases like "good working order" without supporting detail.
Mention location clearly — many buyers have a maximum transport radius.
6
Review & publish
Preview your listing before publishing. Once live, buyers can find and contact you immediately. You will receive email notifications for new inquiries.
Tips
Double-check the category, price, and condition are all correct.
Ensure your contact details and response preferences are up to date in your profile.
Your account email and mobile number must be confirmed. If anything is missing, the machine is saved as a private draft that lists what is still needed; otherwise it goes live straight away.
Common mistakes that reduce inquiries
Listing under the wrong category — buyers browsing by category never see it.
Only 1–2 photos — buyers assume there is something to hide.
"Contact for price" on lower-value equipment — most buyers skip these listings.
Vague condition description — "runs well" is not a condition assessment.
Missing operating hours — the #1 question buyers ask; answer it upfront.
No location specified — buyers with transport cost sensitivity will not inquire.
Listing Completeness: what buyers see
Every listing shows a Listing Completeness panel with a score such as “6 of 9”. It counts what you have told buyers about the machine. It is not an inspection. Which details count depends on the condition you choose.
New
Counted (9)
Manufacturer identified
Model specified
Year specified
Description provided
At least 3 photos
Video provided
Warranty stated
Availability or lead time stated
Documents provided
Shown, not counted
Serial number provided · optional
Service history date · N/A for a new machine
Used
Counted (10)
Manufacturer identified
Model specified
Year specified
Description provided
At least 3 photos
Video provided
Serial number provided
Hours / usage stated
Service history date provided
Documents provided
Refurbished
Counted (13)
Manufacturer identified
Model specified
Year specified
Description provided
At least 3 photos
Video provided
Serial number provided
Refurbisher named
Refurbishment scope stated
Refurbishment completion date
Work completed described
Post-refurbishment testing described
Hours at refurbishment stated
• A description counts once it is at least 40 characters long; photos count from 3.
• For a new machine, any paperwork counts as documents: a spec sheet, brochure or warranty certificate.
• Parts-only and for-repair machines use the Used list.
• “Not counted” items never lower your score; adding them still helps buyers.
• Your contact verification and how recently you updated the listing are shown separately on the page and never change this score.
When a listing is hidden
A listing is hidden only for a clear reason, never because of its age. We tell you why, and you can restore it in one step once the issue is resolved. Listings hidden because permission was withdrawn, or for a safety or fraud review, are restored by our team.
Examples of a clear reason: a buyer reports the machine is already sold and our team confirms it, the details are shown to be wrong, or buyers repeatedly cannot reach you. The reason appears in your EasiDesk inventory and in the email we send you.
