EasiMachines has four account types. Your account type determines which dashboard tabs, tools, and plan recommendations you see. Individuals and dealers start in their primary industry marketplace; manufacturers and auction houses start in Dashboard to manage catalogues, lots, and enquiries.
| Account type | Buy | Sell / List | Bulk Upload | Team Inbox | Hot Leads | Dealer Network | Market Intel | Plan ceiling |
|---|---|---|---|---|---|---|---|---|
| Individual | Starter | |||||||
| Equipment Dealer | Enterprise | |||||||
| Manufacturer / OEM | Enterprise | |||||||
| Auction House | Dealer Pro+ |
Bulk Upload, Team Inbox, Hot Leads require Dealer Pro or above on all account types. Dealer Network and Market Intelligence are Enterprise-only for OEM accounts.
Buy, sell, or do both — your personal equipment hub.
Who is this for?
A private person selling 1–5 machines they no longer need (old tractor, retired excavator, upgraded forklift), or someone sourcing equipment for personal or small-scale use. Often both buyer AND seller at different times.
Dashboard (EasiHub — Personal)
Plans available
Dealer Pro and above are designed for businesses with sales teams. Individual sellers rarely need them.
| Plan | Price | Listings | Key features |
|---|---|---|---|
| FreeRecommended | Free | 5 | 5 active machines · 7 photos per listing · Direct inquiries · All buyer tools · External video links |
| Direct Seller Pass | $59/90 days | 10 | 10 active machines for 90 days · 10 photos per listing · 5 saved/e-signed contracts · Standard analytics · Matching Buyer Request alerts |
| Starter | $49/mo | 20 | 20 listings · 15 photos per listing · Unlimited contract saves and e-signatures · Owner plus one collaborator · Enhanced analytics and EasiDesk Lite |
What you can do
When to upgrade
The full professional selling suite — built for high-volume equipment trading.
Who is this for?
A professional equipment dealer or reseller who buys and sells machinery commercially — from a 5-person used equipment yard to a multi-branch heavy plant dealer. The core account type on EasiMachines.
Dashboard (EasiHub — Dealer)
Plans available
The full plan ladder applies. Dealer Pro is the workflow inflection point; Dealer Pro+ removes the active-machine cap.
| Plan | Price | Listings | Key features |
|---|---|---|---|
| Free | Free | 5 | 5 active machines · Direct inquiries · Basic analytics |
| Direct Seller Pass | $59/90 days | 10 | 10 active machines for 90 days · 5 saved/e-signed contracts · Standard analytics |
| Starter | $49/mo | 20 | 20 active machines · Owner plus one collaborator · Unlimited contract workflow · Enhanced analytics · EasiDesk Lite |
| Dealer ProRecommended | $149/mo | 100 | 100 active machines · Hot Leads · Team Inbox (5 users) · Bulk Upload · Website Embed · 30% boost discount · EasiDesk web |
| Dealer Pro+ | $299/mo | Unlimited | Unlimited active machines · 15 team users · Buyer Intent Signals · AI condition assessment · EasiDesk web + desktop |
| Enterprise | From $599/mo | Contractual | Everything in Pro+ · API inventory sync · Branded dealer profile page · Dealer Network · Market Intelligence · Contractual onboarding and support |
What you can do
When to upgrade
A dedicated OEM dashboard on the same plan infrastructure as dealers — no separate OEM pricing.
Who is this for?
An original equipment manufacturer listing new machines, CPO / certified pre-owned stock, ex-demo units, or end-of-line inventory directly to buyers. Can also use EasiMachines to build and manage a network of authorised dealers.
Dashboard (EasiHub — OEM)
Plans available
Same plans as dealers—what changes is your dashboard language and workflow. Dealer Pro adds professional stock and team tools; Dealer Network, Market Intelligence and API inventory sync are Enterprise capabilities.
| Plan | Price | Listings | Key features |
|---|---|---|---|
| Free | Free | 5 | 5 active products · Buyer inquiries · Basic analytics |
| Direct Seller Pass | $59/90 days | 10 | 10 active products for 90 days · 5 saved/e-signed contracts · Standard analytics |
| Starter | $49/mo | 20 | 20 active products · Owner plus one collaborator · Unlimited contract workflow · Product analytics |
| Dealer ProRecommended | $149/mo | 100 | 100 active products · Hot Leads · Team Inbox (5 users) · Catalogue Embed · Full analytics and Buyer Request pipeline |
| Dealer Pro+ | $299/mo | Unlimited | Unlimited active products · Buyer Intent Signals · 15 team users · AI condition assessment |
| Enterprise | From $599/mo | Contractual | Everything in Pro+ · Dealer Network — invite & manage authorised dealers · Market Intelligence — weekly regional demand heatmap · API inventory sync · Contractual onboarding and support |
What you can do
When to upgrade
EasiMachines is a lot discovery channel — list your lots here, buyers click through to your own auction platform.
Who is this for?
A professional auction house or fleet liquidator that lists equipment lots on EasiMachines to reach buyers. EasiMachines is NOT an auction platform — it is a lot directory and pre-sale enquiry channel. Bidding and payment happen on your own platform.
Dashboard (EasiHub — Auction House)
Plans available
Free, Direct Seller Pass and Starter suit small events. Dealer Pro supports 100 active lots plus Bulk Upload; Dealer Pro+ removes the cap for high-volume catalogues.
| Plan | Price | Listings | Key features |
|---|---|---|---|
| Free | Free | 5 | 5 active lots · Pre-sale enquiries · Basic analytics |
| Direct Seller Pass | $59/90 days | 10 | 10 active lots for 90 days · Standard analytics · 5 saved/e-signed contracts |
| Starter | $49/mo | 20 | 20 active lots · Lot performance analytics · Owner plus one collaborator |
| Dealer ProRecommended | $149/mo | 100 | 100 active lots · Bulk Upload · Hot Enquiries · Enquiry Team (5 users) · Catalogue Embed |
| Dealer Pro+ | $299/mo | Unlimited | Unlimited active lots · Lot Interest Signals · 15 team users · EasiDesk web + desktop |
What you can do
When to upgrade
AI scores every inquiry 0–100 by purchase intent. Multiple listing views, price comparisons, and Wanted Request submissions all raise the score. You see the highest-intent buyers first and get real-time re-visit alerts.
A shared inbox for your entire sales team. Assign any lead to a specific team member, detect collision (two reps contacting the same buyer), and give managers full visibility across all team activity. Up to 5 members on Pro, unlimited on Enterprise.
Surfaces buyers who have favorited your listings — before they send an enquiry. Business-account buyers are shown by company name automatically; individuals only if they opt in. Send them a direct message straight from the signal.
OEM-exclusive. Invite authorised dealers by email or user ID, define which territories (countries) and industries (product categories) they cover, and track partnership status (PENDING → ACTIVE / DECLINED / REVOKED). Dealers see your invitation in their own dashboard.
OEM-exclusive. Weekly demand signal report showing which countries have HIGH / MEDIUM / LOW buyer demand for your product categories, how Wanted Request volume in your industries compares to prior week, and a summary of active sourcing regions. Helps you prioritise distributor investment.
Upload your entire inventory or lot catalogue in one operation. Supports CSV template (with AI spec extraction per row) and direct AI batch processing. Essential for auction houses (50–500 lots) and dealers with large rotating inventory.
Generate an iFrame snippet to embed your live EasiMachines catalogue on your own website. Listings update in real time — no double-management. Available to all account types on Dealer Pro and above.
Full performance dashboard: listing views over time, inquiry rate (inquiries ÷ views), conversion funnel (view → inquiry → deal), lead source breakdown, and top-performing listings. Available from Starter on all account types.
All plans include unlimited buyer contacts, saved searches, and the compare tool.
| Feature | Free | Direct Seller Pass | Starter | Dealer Pro | Pro+ | Enterprise |
|---|---|---|---|---|---|---|
| Active machines | 5 | 10 | 20 | 100 | Unlimited | Contract |
| Standard price (USD) | Free | $59/90d | $49/mo | $149/mo | $299/mo | Custom |
| Buyer Request alerts | Included | Included | Included | Included | Included | Included |
| Bulk upload | — | — | — | Included | Included | Included |
| Hot Leads scoring | — | — | — | ✓ | ✓ | ✓ |
| Total team users | 1 | 1 | 2 | 5 | 15 | Contract |
| Team Inbox | — | — | — | Included | Included | Included |
| Catalogue Embed | — | — | — | ✓ | ✓ | ✓ |
| Buyer Intent Signals | — | — | — | — | ✓ | ✓ |
| OEM Dealer Network | — | — | — | — | — | ✓ |
| Market Intelligence | — | — | — | — | — | ✓ |
| API inventory sync | — | — | — | — | — | ✓ |
| Support | Priority | Phone+email | Dedicated | 4-hr SLA (Mon–Fri) |
Your EasiHub dashboard shows a plan status banner at the top. The message is tailored to your account type and current plan — it is directional guidance only. All plans remain available to all account types; these are recommendations, not restrictions.
To see your current plan banner, go to your EasiHub dashboard. The banner appears at the top of the Overview tab when you are logged in as a seller (any account type except Buyer).
Can I switch account type later?
Yes. Go to Profile Settings → Account Type to change. Plans and billing remain unchanged — only your dashboard experience updates. Common switch: Individual → Dealer when selling volume outgrows the personal account.
Ready to get started?
Create your account in under 2 minutes. Free plan — no card required.
Need to upgrade, downgrade, or change your account type? Contact support. Send us your account details and the change you need so the team can help.