EasiMachines is a referral channel, not a competitor. We send qualified industrial buyers to your platform — regional buyers who searched for exactly the equipment you're selling. We never touch a bid.
Every feature is designed to send buyers to you — not keep them on our platform.
Buyers in your country see your listing before global auctioneers. A construction equipment buyer in India finds Indian auction houses first — not Ritchie Bros USA.
You appear on every industry hub matching your specialties. A construction buyer browsing the Construction hub sees your listing — even if they didn't search for you specifically.
Your individual lots appear in category search results — starting bid, lot number, countdown. A buyer searching '2020 Liebherr crane' sees your upcoming lot alongside regular listings.
When buyers post wanted requests matching your specialty and region, you're notified — pre-qualified leads who already stated their budget and timeline.
Impressions, listing views, and outbound clicks — you see exactly how many buyers EasiMachines sent to your platform each month.
We are a traffic layer. You run the auction, you collect the hammer price. EasiMachines never intermediates a bid, payment, or dispute.
From application to buyers finding your lots — typically 48 hours.
Standard is free and always open — directory listing, industry hub placement, regional display. Founding Partner is the first 5 approved auctioneers per country — permanent advantages that cannot be purchased later at any price.
We confirm your business is active and operating in your stated region. We build your directory card — logo, specialties, coverage, auction types, upcoming events. For Founding Partners with a data feed, we handle the integration setup.
Your listing is positioned above later entrants and global auctioneers in your country's regional section, and on every industry hub matching your specialties. Founding Partners have permanent first-position — locked, cannot be displaced.
Upcoming lots appear as 'Auction Listing' cards with starting bid, lot number, and countdown — direct link to your bidding platform. You receive monthly referral analytics showing how many buyers we sent.
A buyer searching "2020 Liebherr crane Australia" sees your upcoming lot alongside regular listings — tagged as an auction with starting bid and end date. They click through to your platform. We never touch the bid.
Standard — directory listing only
Your Auction House
Appears in regional directory, industry hubs
Buyer clicks → your website homepage
Founding Partner — with lot integration
2020 Liebherr LTM 1100 Mobile Crane — Lot #88
Construction Equipment · Starting bid: AU$180,000
Lloyds Auctions · Brisbane, QLD
Appears in search results · Buyer lands on your bidding platform
The first 5 approved auctioneers per country become Founding Partners — a status that cannot be purchased by later applicants regardless of spend. Founding Partners lock permanent first-position placement and lot integration that standard auctioneers cannot access at any price.
Standard vs. Founding Partner
| Feature | Standard | Founding |
|---|---|---|
| Directory listing | ||
| Industry hub placement | ||
| Regional-first display | ||
| 1 upcoming event | ||
| Founding Partner badge | ||
| Priority position (permanent) | ||
| API lot integration (free) | ||
| Up to 5 upcoming events | ||
| Monthly analytics report | ||
| 50% off Featured (12 months) | ||
| Named in regional campaigns |
Founding Partner slots fill on a first-approved basis — 5 per country. Standard listings are open any time.
Looking to buy equipment at auction? How auctions work for buyers →